AI Analytics

Domain-level analytics · connerhats.com

Tracks how often your brand appears in answers from ChatGPT, Perplexity, Claude, and Gemini — plus the visits these platforms send to your site. AI engines pull from organic search data, so strong organic performance usually lifts AI visibility too.

AI Visibility

+13.6%
34.2% of LLM responses
Emerging — gaining traction, but room to grow

Conner Hats appears in 34.2% of LLM responses for tracked queries — up 4.1 percentage points from prior 90 days. Best performance on outback and Australian hat queries.

Prior: 30.1% · Tracked queries: 312

Share of Voice

+14.3%
12.8% of all brand mentions
Invisible vs competitors
Prior: 11.2%
Visibility by Platform
ChatGPT 42.1%
Perplexity 38.7%
Claude 28.4%
Gemini 24.8%

Period

Last 90 Days · vs prior 90d

Feb 22 – May 22, 2026

AI Platforms Tracked

ChatGPT active
Perplexity active
Claude active
Gemini active
Last updated May 22, 2026

Avg AI Position

Where you rank in AI responses — lower is better

3.4 avg position 0.6 better vs prior
Prior: 4.0 Visible

Conner Hats lands in the top 3 of AI answers on average — strong placement that puts the brand in front of users before competitors.

Total Mentions

Times your brand appeared in AI answers

1,847 mentions / 90d +20.3% vs prior 90d
Prior: 1,535 Trending up

Mention volume is climbing steadily as AI engines surface Conner Hats across more queries — a leading indicator of growing visibility.

Sentiment

How LLMs characterize your brand across mentions

Positive
82% 1,514 mentions
Neutral
14% 259 mentions
Negative
4% 74 mentions

Sentiment is overwhelmingly positive — LLMs cite Conner Hats favorably for durability and authentic Australian styling. Negative mentions center on price and shipping times.

Citations

Sources LLMs reference when they mention you

View Sources
17 cited sources ▲ 6 vs prior
Editorial
8
Directories
5
Social / Forums
3
Own Site
1

Mixed sources — mostly editorial outlets and gear directories. Building more third-party citations is the fastest lever to lift AI visibility.

AI Referral Traffic

Visits from LLM platforms · GA4 referral data · Last 90 days vs prior 90d

+142.8%
Total AI-Driven Visits
8,420 / 90 days
2,807 /mo avg · Prior: 3,468
~2.0% of total organic-equivalent traffic. AI referrals more than doubled this period.
GA4 buckets LLM traffic as "Referral" by default — we re-classify it here.
By Source
ChatGPT
chatgpt.com · 58% share
4,884 ▲ 168%
Perplexity
perplexity.ai · 24% share
2,020 ▲ 124%
Claude
claude.ai · 10% share
842 ▲ 96%
Copilot
copilot.microsoft.com · 6% share
506 ▲ 84%
Gemini / AI Overviews
Bucketed as google.com — not separable
unattributed
Other LLMs (You.com, Phind, Mistral) 168 visits
Top Landing Pages
/collections/hiking-hats
1,842 visits ▲ 212%
/collections/outback-hats
1,206 visits ▲ 148%
/collections/waterproof-hats
894 visits ▲ 184%
/collections/fishing
612 visits ▲ 96%
/collections/boho-hats
428 visits ▲ 134%

Historical Trend

Weekly values over the selected range