Calls and conversions driven by traditional local search — Google Business Profile (Map Pack + listing) and organic website traffic. AI engines also pull from local business data, so optimizations here typically lift both local and AI visibility.
Total Calls
+24.3%
1,247
calls / 90d
Avg / month: 416
·
Annualized: 4,988
Call volume up 244 vs the prior 90-day window across all 4 locations. Driven by stronger Maps impressions and improved rankings on "ac repair near me."
GBP: 943
·
GA4 tel-click: 304
·
Source:
Web Conversions
+18.4%
384
forms / 90d
Avg / month:
128
Forms + quote requests · Source: GA4
Map Pack Rankings
Improved
15
Declined
5
Positions Up
▲ 25.8
Positions Down
▼ 2.3
Period
Last 90 Days · vs prior 90d
Feb 22 – May 22, 2026
Prior: Nov 24 – Feb 21, 2026
Data Sources
Last updated May 22, 2026
Map Pack Performance
Google Business Profile · Last 90 Days vs prior 90d
Total Impressions
84,210
over 90 days
28,070 /mo avg · Prior: 75,120
Where impressions came from
62% Search · 38% Maps
Search
52,210
▲ 8.4%
·
Maps
32,000
▲ 18.6%
By device:
Mobile 71% · Desktop 29%
Actions from listing
Direction Requests
2,156
▲ 22.4%
Website Clicks
1,892
▲ 15.3%
Call Clicks (in hero)
943
▲ 26.1%
AI Visibility
Prior: 37.6%
Emerging
Share of Voice
Prior: 26.1%
Emerging
Avg AI Position
Prior: 3.3
Visible
Total Mentions
Prior: 534
Trending up
AI Referral Traffic
1,284
/ 90d
▲ 168.4%
ChatGPT796
Perplexity282
Claude118
Copilot64
Other24
Map Pack Rankings
GBP position in the local pack per keyword · Last 90d avg vs prior 90d avg · BrightLocal
Improved
15
keywords
Declined
5
keywords
Total Positions Up
▲ 25.8
Total Positions Down
▼ 2.3
| Keyword | Volume | Current | Prior | Δ |
|---|---|---|---|---|
| hvac repair abilene | 2,400 | 1.4 | 2.2 | ▲ 0.8 |
| ac repair near me | 1,800 | 2.1 | 3.0 | ▲ 0.9 |
| emergency hvac abilene | 720 | 2.8 | 4.1 | ▲ 1.3 |
| air conditioning installation | 1,300 | 3.2 | 3.5 | ▲ 0.3 |
| furnace repair abilene | 540 | 3.7 | 3.4 | ▼ 0.3 |
| hvac contractor near me | 880 | 4.1 | 5.6 | ▲ 1.5 |
| ac maintenance abilene | 390 | 4.8 | 6.2 | ▲ 1.4 |
| heating repair near me | 1,100 | 5.2 | 4.8 | ▼ 0.4 |
| commercial hvac abilene | 320 | 5.6 | 7.1 | ▲ 1.5 |
| duct cleaning abilene | 260 | 6.0 | 5.7 | ▼ 0.3 |
| 24 hour hvac abilene | 410 | 6.5 | 8.2 | ▲ 1.7 |
| heat pump repair | 490 | 7.0 | 7.4 | ▲ 0.4 |
| thermostat installation | 350 | 7.6 | 9.1 | ▲ 1.5 |
| ac tune up abilene | 230 | 8.2 | 7.8 | ▼ 0.4 |
| indoor air quality abilene | 180 | 8.8 | 10.4 | ▲ 1.6 |
| hvac maintenance plan | 290 | 9.3 | 9.0 | ▼ 0.3 |
| mini split installation | 470 | 10.1 | 12.4 | ▲ 2.3 |
| water heater repair | 680 | 11.4 | 10.8 | ▼ 0.6 |
| hvac financing abilene | 120 | 12.7 | 14.2 | ▲ 1.5 |
| ductless ac system | 310 | 14.0 | 16.5 | ▲ 2.5 |
Historical Trend
Weekly values over the selected range