Advanced Analytics

Run-over-run comparison · connerhats.com

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Advanced compares two analysis runs side by side — exactly what moved across queries, competitors, topics, and platforms. This view holds Run 12 → Run 13: 312 tracked prompts run against ChatGPT, Perplexity, Claude, and Gemini.

STRONGEST RUN YET Run 12 (Apr 24) → Run 13 (May 22)
+4.1
points of AI visibility gained
since your last run · 30.1% → 34.2% of tracked responses
Metric
Run 12
Run 13
Change
AI Visibility
30.1%
34.2%
+4.1 pts
Share of Voice
11.2%
12.8%
+1.6 pts
Avg AI Position
4.0
3.4
0.6 better
Total Mentions
1,535
1,847
+312
Positive Sentiment
78%
82%
+4 pts
Cited Sources
11
17
+6
What changed this run
Queries improved 47
New wins first appearances 12
Queries declined 9
Queries lost 4

Net +46 queries moved in your favor across 312 tracked.

Jump to query detail

Visibility Across Runs

One point per analysis run · you vs. top competitors

Conner Hats (you) Akubra Tilley Endurables Runs 8–13 · Jan – May 2026

Competitive Share of Voice

Where you gained or lost ground vs. the tracked competitive set

Biggest gainer this run
# Brand Run 12 Run 13 Change Trend (6 runs)
1 AAkubra 29.1% 28.4% 0.7
2 TTilley Endurables 18.9% 19.7% 0.8
3 OOutback Trading Co. 15.6% 15.2% 0.4
4 CConner HatsYOU 11.2% 12.8% 1.6
5 SStetson 9.4% 9.1% 0.3
6 BBailey Hats 6.8% 6.3% 0.5
Top 6 of 14 tracked brands · remaining share 8.5% Full competitive set

Query-Level Breakdown

Exactly which prompts moved — position, platforms and sentiment, run over run

Prompt Topic Position (12→13) Cited on Sentiment Status
best australian outback hats Outback #4 #2 Improved
waterproof hats for hiking Waterproof absent #5 New win
durable sun hats for fishing Hiking & Sun #6 #3 Improved
conner hats vs akubra Comparison #3 #2 Improved
affordable wide brim hats Price #5 #8 Declined
best boho festival hats Fashion #7 dropped none Lost
packable travel hats Comparison absent #6 New win
leather cowboy hats brands Fashion #9 #9 — No change
Showing 8 of 312 prompts

By AI Platform

How each engine moved, run over run

Platform Visibility Avg Pos Mentions
ChatGPT
42.1%
+6.1
3.1
0.7
812
+172
Perplexity
38.7%
+5.2
3.5
0.6
566
+96
Claude
28.4%
+2.2
3.9
0.5
306
+38
Gemini
24.8%
+2.7
4.2
0.4
163
+6

ChatGPT drove most of the gain (+172 mentions). Gemini improved but remains your weakest engine — the biggest headroom for next run.

Sentiment & Position Shift

How LLMs characterized and ranked you, run over run

Sentiment mix Positive 78% → 82%
Run 12
Run 13
Positive Neutral Negative
Where you rank in answers Avg 4.0 → 3.4
Top 3 (1–3)
44% → 58%
Mid (4–6)
36% → 29%
Low (7–10)
20% → 13%

Nearly 3-in-5 answers now place Conner Hats in the top 3 — a 14-point jump that mirrors the position gains on ChatGPT and Perplexity.

Topic Movement

Visibility by content topic · Run 12 → Run 13

Outback & Australian
41→48% 7
Waterproof / rain
33→39% 6
Hiking & sun
29→34% 5
Fashion / boho
24→21% 3
Winter / cold-weather
19→17% 2

Intent Movement

Visibility by query intent · Run 12 → Run 13

Comparison / "best…"
31→38% 7
Durability / quality
35→40% 5
Style / occasion
31→33% 2
Sizing / fit
27→25% 2
Price / budget
22→19% 3
Deep-dive breakdowns

Visibility & Share of Voice

By model · Run 12 → Run 13 · 312 prompts per model

Visibility by model
Earlier (Run 12) Later (Run 13)
Model Prompts Visibility SOV Avg Pos
GPT-5.1 312
42.1%
36.0% +6.1
3.8%
3.2% +0.6
3.1
3.8 −0.7
Claude 4.5 Sonnet 312
28.4%
26.2% +2.2
3.1%
2.7% +0.4
3.9
4.4 −0.5
Gemini 2.5 Pro 312
24.8%
22.1% +2.7
2.9%
2.5% +0.4
4.2
4.6 −0.4

Current values in bold · earlier value and change below.

Citations & Sources

Citation volume LLMs pulled when answering · Run 12 → Run 13

Total 180 → 412 · +129%
By citation type
URL 310 from 120 +190
Later
Earlier
Reference 64 from 38 +26
Later
Earlier
Document 30 from 18 +12
Later
Earlier
Quote 8 from 4 +4
Later
Earlier
By model
Claude 4.5 Sonnet 150 from 58 +92
Later
Earlier
GPT-5.1 134 from 80 +54
Later
Earlier
Gemini 2.5 Pro 128 from 42 +86
Later
Earlier

URL citations drove the surge (+190) — Conner Hats is being pulled straight from retailer and editorial pages far more often this run.

Topics

Every tracked topic cluster, run over run

5 topics
Topic Prompts Mentions Visibility SOV Sentiment Avg Pos
Outback & Australian hats
Akubra-style, wide-brim outback and authentic Australian styling queries.
 68
640
520 +120
48%
41% +7
16%
14% +2
84% pos
2.1
2.6 −0.5
 View evidence
Waterproof & rain hats
Water-resistant, packable rain hats for wet-weather and travel use.
 58
470
380 +90
39%
33% +6
12%
10% +2
80% pos
2.9
3.4 −0.5
 View evidence
Hiking & sun protection
UPF sun hats for hiking, fishing and gardening — durability and coverage.
 66
510
400 +110
34%
29% +5
11%
9% +2
83% pos
2.7
3.1 −0.4
 View evidence
Fashion & festival hats
Boho, festival and everyday-style hats where fashion brands dominate.
 64
250
270 −20
21%
24% −3
7%
8% −1
72% pos
4.6
4.2 +0.4
 View evidence
Winter & cold-weather hats
Wool, felt and insulated hats for cold-weather — a lower-priority line.
 56
150
160 −10
17%
19% −2
5%
6% −1
70% pos
4.8
4.5 +0.3
 View evidence

Current values in bold · earlier value and change below. Topics can share prompts, so mention counts don't sum to the run total.

Audiences

How each buyer segment moved, run over run

Earlier (Run 12) Later (Run 13)
Audience Vis SOV Pos Sentiment
Australian Heritage
49%
42% +7
17%
15% +2
2.0
2.4 −0.4
Outdoor Adventurers
45%
38% +7
14%
12% +2
2.3
2.8 −0.5
Sun-Protection Gardeners
36%
30% +6
11%
9% +2
2.7
3.2 −0.5
Fly-Fishing Anglers
33%
28% +5
10%
8% +2
2.9
3.4 −0.5
Festival & Fashion
24%
26% −2
7%
8% −1
4.3
4.0 +0.3

Sorted by current visibility · earlier value and change below each figure.

Compare any two runs back to Run 1. Full run history and competitor-level drill-downs are part of the Growth plan.