Roadmap
DOMAINYour custom plan to close the AI-visibility gap
Your Roadmap is a custom plan built from an analysis of your site. We front-load the technical foundation, then run content and citations continuously — so you always know what's being worked on, and what's next.
This plan was generated from a full analysis of connerhats.com. It sequences the highest-impact work — technical foundation first, then content and citations continuously — to build lasting AI visibility rather than perpetual spend.
This phase · Foundation
Front-loaded technical & on-site work — most lands in the first 2–3 months.
Foundation · Weeks 1–12 · front-loaded
The highest-impact technical and on-site work that makes your site legible to AI. Most of this happens up front.
Technical & On-Site
| Task | Type | Owner | Impact | Status |
|---|---|---|---|---|
| Add Product & Organization schema across catalog | Schema | Our team | High | Done · logged |
| Add llms.txt + open AI-crawler access | Technical | Our team | High | Done · logged |
| Fix broken canonical tags on collection pages | Technical | Our team | Med | Done · logged |
| Improve Core Web Vitals / LCP on top templates | Page speed | Our team | High | In progress |
| Add FAQ schema to top 10 product pages | Schema | Our team | Med | Scheduled |
| Consolidate duplicate thin collection pages | Technical | Agency | Low | Scheduled |
On-Site Content Revisions
| Task | Type | Owner | Impact | Status |
|---|---|---|---|---|
| Rewrite top 5 product descriptions for AI clarity | Content revision | Our team | High | In progress |
| Add comparison section to "Sun Hats" collection | New on-site content | Our team | Med | Scheduled |
| Add structured buying guide to "Packable Hats" | New on-site content | Our team | Med | Scheduled |
| Expand brand-authority / About page | Content revision | You | Low | Open · assigned to you |
Ongoing · runs continuously through your roadmap
Long-term streams that compound over time. These keep running while — and after — the Foundation is built.
Content Engine
- Live "How to pack a hat without crushing it"
- Live "Best sun-protection hats for hiking, 2026"
- Draft "Felt vs. straw: which hat for which season"
Next: "Custom hat sizing & fit guide" landing page
Authority & Citations
EnabledYour Citation Roadmap runs as part of this plan. Managed in full under Citation Builder.
When you complete this roadmap and close the gap, we re-analyse connerhats.com and set Phase 2 targets — shifting from matching competitors to dominating the top positions. Citation placements are always chosen from the best opportunities available that month, never pre-booked.
Last reviewed by Shray (Strategist) · Jun 6, 2026